ai advertising tool
Meta reportedly won't make its AI advertising tools available to political marketers
Facebook is no stranger to moderating and mitigating misinformation on its platform, having long employed machine learning and artificial intelligence systems to help supplement its human-led moderation efforts. At the start of October, the company extended its machine learning expertise to its advertising efforts with an experimental set of generative AI tools that can perform tasks like generating backgrounds, adjusting image and creating captions for an advertiser's video content. Reuters reports Monday that Meta will specifically not make those tools available to political marketers ahead of what is expected to be a brutal and divisive national election cycle. Meta's decision to bar the use of generative AI is in line with much of the social media ecosystem, though, as Reuters is quick to point out, the company, "has not yet publicly disclosed the decision in any updates to its advertising standards." TikTok and Snap both ban political ads on their networks, Google employs a "keyword blacklist" to prevent its generative AI advertising tools from straying into political speech and X (formerly Twitter) is, well, you've seen it.